"Since the inception of Pure Anada, my goal has been to create a natural, safer alternative to traditional, mainstream cosmetics. I love the beauty of nature, and enjoy the challenge of assembling luxurious, organic ingredients into products for you to enjoy.” Candace Grenier (Formulator & Founder)
Ethical
Since the ingredients used in our products are sourced from around the world, we do our best to research the supply chain to ensure the ingredients we purchase are fairly traded. Our shea butter comes from a women’s co-op in west Africa. Our Mica supplier ensures that their product is mined ethically in India without the use of child labour. They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair.
Made in Canada
It’s estimated that only 5% of makeup brands actually have a hand in making their own product. The rest rely on third party, contract manufacturing companies to produce their line. Since the cosmetic industry isn’t well-regulated, there is room for dishonesty in labelling, and green-washing. Our products are made in our own, certified organic lab and manufacturing facility in Morden, Manitoba. Aside from a few products (nail polish and pencils), we have the benefit of being in control of our formulations, ingredients and processes.
Clean Formulations
Our goal is to create luxurious, affordable cosmetics exclusively using ingredients that are derived from nature.
- Instead of FD&C dyes, we use ethically-mined minerals and natural colourants.
- Instead of synthetic fragrances, we use essential oils and organic food-grade flavours.
- Instead of silicone polymers, we use plant-based oil, butter and waxes.
- Instead of controversial preservatives, we use bio-based preservation systems.
We avoid the “Dirty Dozen” ingredients used in cosmetics, as well as the Environmental Defense’s “Toxic Ten”. For your reference, download the Just Beautiful Personal Care Shopping Guide or Gillian Deacon’s Wallet Tip Sheet. To find out what natural and organic means to us, click HERE.
Free from Common Allergens
We are committed to choosing ingredients that are least likely to cause skin irritations and allergic reactions. With that said, it may still be possible to be sensitive to a naturally sourced ingredient.Our products do NOT contain: Gluten (our Vitamin E is derived from Rice Bran or non GMO soy), Tree Nuts, Bismuth Oxychloride (common mineral irritant).
Cruelty-Free
We do not test our products on animals, nor do we purchase ingredients from suppliers that do. Pure Anada has been certified as a cruelty-free manufacturer by the Leaping Bunny program. Our bamboo brushes are made of synthetic micro-fiber and therefore are also cruelty free. The majority of our products are also vegan (contain no animal by-products). Look for the PETA Cruelty-Free and Vegan Logo.
Nostalgic Branding
The floral graphics on our website and new product branding is authentic, vintage, botanical drawings from the 1800s. This signifies our appreciation for nature and it’s obvious beauty. It is remnant of a simpler time when our food was whole, and nature was unmodified. Our formulas reflect this principle since we incorporate simple ingredients from the earth- floral waters, plant oils and mineral pigments.